Archived from the original on 10 January 2021. ^ 'LEGO® Life launches quiz challenges to promote online safety for children'.'LEGO Life is a new social network where kids can share their creations'. Awards and nominations List of awards and nominations

Launched in 2017 as the replacement for the Lego Club Magazine, it is produced in hard copy and digital versions. It is aimed at children between the ages of five and nine. The Lego Life magazine is a quarterly publication that promotes use of Lego products. Similarly, Common Sense Media praised the child safety functions within the app but also noted that 'there's no escape from the commercial nature of this experience'. praised the concepts and challenges presented to children, but criticised the merchandising and advertising aspect of the app. Lego Life is used by approximately 9 million children around the world, across 78 countries. If parental consent is obtained, the app unlocks features such as commenting with free text instead of the emoticons offered by default. The app does not offer in-app purchases, however ads for Lego are present within it. A company named Crisp conducts content moderation for uploaded images before they are published on the site. Lego Life aims to offer an online version of the physical Lego product. It was initially launched in the United Kingdom, United States of America, Canada, France, Germany, Denmark, Austria and Switzerland. The app was released for Android and iOS on 31 January 2017. Lego Life was developed to transfer this desire to share creations into an online environment. Lego Life is the name for a social media app and magazine, both produced by The Lego Group.Īpp Development and launch Īccording to Lego, the idea for Lego Life originated in monitoring how children shared their Lego builds in LEGO Club Magazine's 'Cool Creations' section and posted their creations on the company's message boards.

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