Millennials have led older generations in technology adoption and embracing digital solutions. Much of this cohort entered the workforce at the height of the Great Recession, and have struggled with the subsequent widening of the generational wealth gap. Millennials, also known as Generation Y, include anyone born between 19 (ages 26 to 41 in 2022) and represent about a quarter of the US population. Gen Z grew up with technology, the internet, and social media, which sometimes causes them to be stereotyped as tech-addicted, anti-social, or “social justice warriors.” What are Millennials (Gen Y)?

Pew Research recently defined Gen Z as anyone born 1997 onwards. Generation Z, is the youngest, most ethnically-diverse, and largest generation in American history, comprising 27% of the US population. Gen Z Terms and Definitions What is Generation Z (Gen Z)? Appealing to the Gen Z shopper in Canada.Consumers expect brands to be inclusive.Where do US consumers begin their product searches?.More Gen Zers now use TikTok than Instagram in the US.Almost 75% of BNPL users in the US are Gen Z or millennials.Gen Z is the most skeptical-but the least concerned-about brands’ data privacy practices.Insider Intelligence has been tracking Gen Z’s characteristics, traits, values, and trends to develop in-depth statistics, facts, and marketing strategies targeting what will soon become the largest cohort of consumers. This generation has been raised on the internet and social media, with some of the oldest finishing college by 2020 and entering the workforce. Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1997-2012, following millennials. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research.Gen Z will soon become the largest cohort of consumers-and brands who want a piece of this opportunity will need to understand their tendencies and digital expectations.Generation Z refers to the generation born between 1997-2012, following millennials.

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